As Director of G-Works, Sidd leads our internal startup incubator made up of corporate entrepreneurs creating a portfolio of transformational businesses.
Prior to joining G-Works, Sidd worked for 10+ years in the food & beverage industry as both an investor and brand manager. Sidd started his food journey as a private equity investor at Kainos Capital and later joined General Mills where he has led emerging brands like LARABAR, billion dollar brands such as Totino’s, and critical growth channels such as e-commerce for our Snacking division. Over his tenure, he has delivered disruptive growth through M&A, bold innovation, award winning brand building, and P&L transformation.
Sidd holds a BA from Dartmouth College and an MBA from the Wharton School. Prior to working in food & beverage, he was an M&A investment banker at Merrill Lynch. He currently lives in Brooklyn, NY where you might find him at a sporting event, comedy club, or on a long walk through the city.