We believe in the future of food,
     and we're here to help create it.

Gold Medal Ventures is the disruptive innovation and investment arm of General Mills that leverages the expertise and scale of one of the world’s leading food companies to impact change in the food ecosystem.

Our Mission:
   Make the Food System
     Work for
Tomorrow's
      Families

    Starting Today.

Venture Capital

Early stage investment in startup companies to help elevate them to the next level

Venture Studio

Bringing new ideas to life by pairing deep market research with tried-and-true talent

The GMV Brands:

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The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.

- John Maxwell